Mission & Vision

Our Mission:

To give people something to smile about, today and tomorrow.

Our mission is to provide children and adults with the highest quality of dental and orthodontic care available in a fun, friendly, and caring environment. All care provided will be based on sound scientific and ethical principles. Our patient’s emotional and physical well-being is our number one priority. With this approach we will give them an experience to smile about today and quality/results to smile about for years to come.

Our Vision:

Changing lives, changing dentistry.

Every team member is focused on the guiding principle of creating an environment where doing dentistry different is paramount and putting the needs of others before their own is of the highest priority. Our most important accomplishment will be that through such a focus our team members will not only find joy and satisfaction in their professional lives but in their personal lives as well. We will never give up on the fact that small and simple things can change the lives of our patients and each other. The result is a living organization that leads the dental and orthodontic community into the future by providing a better dental experience and better dental outcomes.

Our Core Values:


2care verb ke(ə)r/

: to feel interest in something : to be interested in or concerned about something

If we want to be a different kind of dental group we have to put the needs of others before our own. The patients, fellow team members, and practices need to come first. We recognize above all else that as we do so an amazing thing happens – people lives change, including our own. Try it, you’ll like it.


1cre·a·tive adjective \krē-ˈā-tiv, ˈkrē-ˌ\

: having or showing an ability to make new things or think of new ideas

If we want to be a different kind of dental group we have to think differently, we have to be different. We have to look for a better way to do almost everything. The alternative is to be just like everyone else and that is no fun nor does it generate long-term success.


cred·i·ble adjective \ˈkre-də-bəl\

: able to be believed : reasonable to trust or believe

If we want to be a different kind of dental group people have to trust us. Trust comes through experience, education, hard work, sacrifice, keeping your word, and most important, authenticity. When you possess these things people begin to actually believe what you say and that you truly do care about them. Only then will they accept treatment and tell their friends about you. You are not just a scripted robot so don’t act like one.           


com·mit·ment noun \kə-ˈmit-mənt\

: the attitude of someone who works very hard to do or support something

If we want to be a different kind of dental group we have to be committed to its values, its mission, and its vision. We recognize that if we are committed to your needs as an employee, you will be committed to the patients’ needs, and the patients will ensure that the needs of Blue Tree Dental are met. It is the circle of life.